DGWI201332 sneakers bagged up with logo

What is Dunk Your Kicks?

It is estimated that 200 million pairs of athletic shoes (Sneakers) are discarded in landfills in this country each year. These sneakers often times have life and miles left in them. Each year 15,780 children (under age 19) in the United States are diagnosed with cancer. It is the number one leading cause of disease related death among children. In developing nations there are millions of people of all ages  who do not own shoes. Footwear is extremely important in order to reduce trauma, hookworm and parasitic diseases that enter the bare foot. Proper footwear minimizes foot infections in the diabetic population, as well as to lower the risk for podoconiosis and Kaposi’s sarcoma.

Boudin Kids With LogoThe Max Cure Foundation’s Dunk Your Kicks campaign collects these sneakers, and then  sells them  to an international recycler of affordable clothing. They then resell the shoes as affordable footwear to developing nations. The Max Cure Foundation will receive up to $1.00 per pair based on the quality of sneakers collected which goes towards advancing The Max Cure Foundation’s Roar Beyond Barriers program providing financial support in the form of gift cards to low-income and military families who have children battling the disease.

The Roar Beyond Barriers program currently assisting 49 families whose children are being treated at 21 different hospitals in 16 states; Arizona, California, Connecticut, Delaware, Florida, Louisiana, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Pennsylvania, Texas, Virginia and Washington.   The families are given gift cards from Target Stores each month for necessities such as food and clothing. In addition, Berkley Green Corp. provides families with environmentally friendly household products. You can click here to learn more about the families and children this program supports or make a donation today by Matching a Dunk.