Dunk Your Kicks at the Hamptons Marathon

IMG_0820The Max Cure Foundation is proud to announce that we will be teaming up with the Hamptons Marathon this year and the Bridgehampton Half Marathon in 2015. The Hamptons Marathon gives 100% of their proceeds to different charities each year, and Max Cure is thrilled to have been selected as one of them for this year’s race.

Considering that David Plotkin, Max Cure founder, spent his summers growing up in the Hamptons, and also that Max spent many days recuperating from treatment in Amagansett, we are especially excited to return to our founder’s roots, the site of where it all started for our foundation. We know that we will have an enormous amount of support from our followers in that area, in addition to the support of the Hamptons Marathon, which is very pleased to have us at their events.

The Hamptons Marathon has invited Max Cure and to collect sneakers for our Dunk Your Kicks initiative on their packet pickup days and on the race days. The Dunk Your Kicks program has been crucial to our efforts over the years, and we are very grateful for the opportunity to further expand those efforts at the races in September of this year and May of next.

Through the Dunk Your Kicks program, the Max Cure Foundation will collect used sneakers from participants at the race. For each pair of sneakers donated, The Max Cure Foundation will receive up to $1.00 from an international shoe recycler called Rethink Nation. The sneakers will then be sold by Rethink Nation at an affordable price in developing nations, saving the shoes from landfills and putting them to good use. The money Max Cure receives through Dunk Your Kicks goes towards funding research for innovative medical techniques to fight pediatric cancer, and also to low-income families of children with pediatric cancer, whom we help through our Roar Beyond the Barriers campaign.

The Hamptons Marathon will take place on September 27, 2014 in East Hampton, New York. There will also be a half marathon at the event, with a 5K. You can register for both the 5K and the Hamptons Marathon at their website, where you can also find directions to the race. Packet pickup dates for the Hamptons Marathon will take place on September 22 and 23 on 140 W 72nd Street in NYC, and on September 26 and 27 at the Spring School in East Hampton. There will also be a 5K on race day, as well as a half marathon in Bridgehampton, New York in May 2015.

We look forward to seeing Max Cure supporters at the Hamptons Marathon and Bridgehampton Half Marathon, where we hope to make yet another stride in our battle against pediatric cancer.