Max Cure Foundation Brings Dunk Your Kicks to Arizona

Phoenix Arizona – Arizona families battling pediatric cancer just received a helping hand.
The Max Cure Foundation, a national non-profit organization dedicated to eradicating pediatric cancer, recently brought its Dunk Your Kicks program to the desert. Dunk Your Kicks is a unique fundraising initiative that asks people to donate their used sneakers in lieu of money. The used sneakers are refurbished and then sold in developing nations as affordable footwear. A substantial portion of the monies MCF receives by the sale of these “kicks”, goes towards it’s mission, which includes assisting local low income families and military families who have a child battling cancer.

Pediatric CancerThis was Max Cure’s first campaign in Arizona, and the community response was overwhelming. The Phoenix Children’s Hospital helped to identify two families that could use the additional support. Buddy is 5 years old and suffers from Medulloblastom, a high grade brain tumor. Buddy was diagnosed in 2011 at the age of 3, and has undergone surgery and several rounds of treatment in an attempt to remove the cancer. Maurice, age 9, also suffers from a Fibrillary Astrocytoma brain tumor, along with Nf1, a hereditary disease that causes tumors along the nervous system. Both children come from single parent homes with other siblings. MCF is currently working on securing a third family for the Arizona campaign.

Several Arizona businesses joined in the effort donating time and space to help set up and host Dunk Your Kicks Collection Bins. Arizona businesses that helped with the cause include; Audio Express, Fidelity National Title, Fix 24 Chiropractic, Southwest Women’s Care, Firehouse Tempe, and Cactus Sports. We received local media support from Speak of the Devils Podcast,, The Phoenix New Times, the SanTan Sun News, Fox 10 News and NBC Channel 12.

Dunk Your KicksArizona State University also jumped at the chance to help local children and their families fighting cancer. The Sun Devil Club, Arizona State’s booster organization partnered with the Max Cure Foundation to help spread the word about the Dunk Your Kicks campaign throughout the Sun Devil community of nearly 76,000 students and over 360,000 alumni. Additionally the Sun Devil Club hosted the Max Cure Foundation at the annual Territorial Cup football game between the Arizona State Sun Devils and their rival, the Arizona Wildcats. Donation booths were set up at both entrances to Sun Devil stadium and volunteers collected sneakers throughout the game.

“The support from ASU and the entire Arizona community was amazing,” said David Plotkin, founder of the Max Cure Foundation. “This was our first experience in Arizona, and thanks to the effort and involvement of the community I can confidently say it won’t be our last.”

The Dunk Your Kicks Arizona campaign ran from October to December. If you didn’t have the chance to donate your gently used sneakers during the campaign but would still like to make a difference, you can donate online at the website by selecting the “Match a Dunk” option. Your donation will go to help support local families in your area and help the Max Cure Foundation come one step closer to a cure.