StartLine Racing Makes an Aggressive Promise to Max Cure

The Max Cure Foundation is excited to announce we have joined forces with StartLine Racing, an Arizona racing company, to launch another Arizona Dunk Your Kicks collection to raise money for our Roar Beyond Barriers program at Phoenix Children’s Hospital. Jeff Crane, StartLine’s owner, and their team have set an aggressive goal to collect 10,000 pair of gently used sneakers before the end of 2014. In addition StartLine is making a donation of $2.50 to The Max Cure Foundation through the rest of the year for anyone who registers for a StartLine event and uses promo code DYK.

The Max Cure Foundation is honored to be a part of the StartLine community. We know from firsthand experience how supportive the people are in Arizona. The last time Max Cure launched a large collection we received the support of The Sun Devil Club, Audio Express, Fix24 and other local businesses collecting over 1,000 pair in one month. So far we have attended three different StartLine events and have been impressed by the tremendous support we received already.

Pediatric Cancer Fundraiser“Our first collection with StartLine brought me to tears” said Max Cure Marketing Director, Erica Bailey. “I met a woman who offered to take the shoes off her feet and walk to her car barefoot. I realized she just ran a half-marathon so I offered to take the shoes off for her. When I stood back up she told me she was a cancer survivor and this was the second half-marathon she ran in those shoes. Now someone else gets to walk a mile in her sneakers and I hope some of her strength somehow radiates through them to their new owners.”

Dunk Your Kicks is more than a fundraiser for pediatric cancer causes. It is a way for people of any age to keep waste out of our landfills and let the less fortunate walk a mile in their shoes. The way used sneakers can make such a difference is pretty powerful.

If you attend any of StartLine’s races you will hear Jeff or other team members talking about giving him your old sneakers and taking a stand against pediatric cancer. When asked how he plans on reaching that goal of 10,000 pair he said:

“10,000 pair may be an aggressive number, but I am learning pediatric cancer needs aggressive action. If it was my children who were sick, I would want to know that organizations like The Max Cure Foundation were there for support. Max Cure has done great things for research, for families, and advocacy, and they need our help. So we will do great things too. We have donated a booth to Max Cure at every StartLine race for the rest of the year, we plan on reaching out to our local connections in the running world to drive support, and plan on continuously encouraging our runners to clean out their closets, ask their friends, their co-workers, their running clubs, whatever, and bring us your sneakers.. It’s really that simple.”

The Max Cure Foundation currently has two families in the Arizona Roar Beyond Barriers program being treated at Phoenix Children’s Hospital. Buddy, age 6, and Maurice, age 9, are both battling forms of brain cancer and come from single parent homes. With the monies raised, the Max Cure Foundation will provide these families, and hopefully others in Arizona, with monthly Target gift cards during the time the children are in active cancer treatment to purchase necessities such as food and clothing. Thanks to Startline Racing and its support of the Dunk Your Kicks Campaign, the foundation is hopeful it will be able to add to the program additional Arizona families facing a parent’s worst nightmare, a child with cancer.

Team Kids Get Cancer Too AzA group of volunteers along with Max Cure Foundation’s Marketing Director are organizing a team to participate in StartLine’s Run FORE Cancer race on September 21, 2014 benefiting the St. Joseph’s Hospital & Medical Center and Barrow’s Neurological Foundation. The Kids Get Cancer Too team can either walk or run the amazing 4.25k course at the Silverado Golf Course to raise awareness for childhood cancers during Pediatric Cancer Awareness Month and raise money for The Max Cure Foundation. The team has set a goal to raise an additional $10,000 by participating in this event. If you would like to be a part of this team please contact Max Cure volunteer Keirsten at or send us a message on Facebook. You can also learn more or support their efforts by visiting their GoFundMe page here.